The two-day Wanda Group Annual Commercial Convention kicked start at China National Convention Center in Beijing on September 10.

Hosted by the Wanda Group, the convention is regarded as the largest, highest-profile and most influential event in China's commercial arena. The event includes a Wanda Plaza Brands Cooperation Fair, a Brands and Agents Cooperation Fair, and a theme forum and an award ceremony.

Wanda Group Chairman Wang Jianlin made a speech at the award ceremony and praised this year's convention for its improvements: Firstly, this year's convention is more effective and productive. Secondly, the convention not only benefits companies, but also promotes communication within the industry. For example, the Brands and Agents Cooperation Fair, which is new to this year's event, builds a bridge connecting brands and the agents. Wang also vowed that Wanda will uphold the principle of "Long-term cooperation and co-development" to develop together with its partners through cooperation.

This year's event, the seventh in the row, convened more than 10,000 guests, including government officials of major Chinese cities, business leaders, scholars, media, and partners.

More than 100 Wanda Plazas, opened or to open in 1-2 years, are displayed at the Wanda Plaza Brands Cooperation Fair, making the event China's biggest in terms of the number of projects displayed.

Famous business leaders and economists will give speeches at the theme forum, talking about the trend of Chinese consumer market, standard operation chain catering, new media marketing for enterprises, etc.

Three awards, namely the Most Popular Brand, the Best Designed Brand and the Best Partner, will be presented at the event to pay tribute to more than 1,000 brands co-developed with Wanda Plazas.